What size are we wearing now?
Our friends at ModCloth conducted an online consumer survey featuring a representative sample of more than 5,000 U.S. women of mixed sizes ages 15-65.
According to the Survey:
- More U.S. women report wearing a size 16 dress than a size 2 and 0 combined.
- 1/2 of U.S. women wear a mix of what is considered standard and plus sizes.
- 57% of U.S. women wear at least some clothing in sizes 16 and above.
- U.S. women who primarily wear plus sizes are twice as likely than those who don’t to shop online daily.
- U.S. women who primarily wear sizes 16 and above indicate that they buy over 50% more of their clothing online compared to women who only wear standard sizes.
- Almost 1/2 of U.S. women who predominantly wear size 16 and above report having bought clothing online in the past 6 months, compared to approximately ⅓ of those who never wear sizes 16 and above.
The ModCloth study concluded that a large portion of the market wears sizes that fall into what the industry defines as both standard and plus sizes, showcasing how a large portion of the market falls somewhere between the two. Additionally, many of those women are avid online shoppers.