JCPENNEY LAUNCHES ITS FIRST FASHION BRAND FOR PLUS-SIZE WOMEN.
The collaboration is with “PROJECT RUNWAY®” WINNER ASHLEY NELL TIPTON.
ASHLEY NELL TIPTON teams up with JCPenney
Curvy gals everywhere were excited when Ashley Nell Tipton won Project Runway last fall.
Now she is bringing her fashion style to curvy gals everywhere thanks to JCPenney.
Here is the scoop, according to JCPenney
It all starts this spring.
Designer Ashley Nell Tipton, Project Runway® season 14 winner, will serve as a brand ambassador providing her expertise on plus-size style for the millennial woman. We all remember Ashley as the first designer to present a plus-size collection during the Project Runway® finale.
This fall and holiday, Ashely will introduce an exclusive JCPenney capsule collection, “Ashley Nell Tipton for Boutique+,” marking the first time that her designs have been made available by a national retailer.
“I am thrilled to be a part of the JCPenney Boutique+ brand launch and have an opportunity to design a contemporary line that appeals to the wants and needs of plus-size women,” said Ashley Nell Tipton. “I look forward to infusing my signature style that is known for distinct designs in bright hues and bold patterns that appeal to young fashionistas looking for clothes that make them feel as good as they look.”
JCPenney says that The Boutique+ brand offers feminine silhouettes, edgy patterns and bold colors. For spring, Boutique+ will showcase avant-garde styles inspired by the ’70s. In stores and at jcp.com, shoppers will find a collection of femme tops and dresses infused with floral and paisley prints and vintage denim. Trendy fashion pieces include fringe tanks, tiered blouses and pleated skirts ranging in sale price from $12.99 for a top to $39.99 for a jacket.